Activities of advertising, market research and public relations

Division 73 covers advertising (73.1), market and public opinion research (73.2), and public relations and communication (73.3). Advertising agencies pass large media buys through their own accounts, so revenue per employee is high while profit margins are among the thinnest in the section. Little capital is needed and the market is fragmented.

3,737 companies in Latvia are classified under NACE code 73.